Covers 1925-. Offers international coverage of both public and private company information, executive biographies, and industry profiles. Mergent Online includes information published by Dun and Bradstreet and the former Moody's.
Section 4 - Defining a project the selected company should be working on.
Define a project that your group’s company should be working on. This is based on assessment of the company’s current status
Covers: current. Provides detailed reports on marketing, advertising, product category trends, and consumer attitudes, as well as financial and company data, including recent mergers and acquisitions.
Covers: mainly 1990s-. Provides indexing and abstracts for the most important scholarly business journals back as far as 1886, in addition to popular and trade magazines and newsletters. In addition to periodical literature, also includes financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, faculty seminars (videos), and more.
New! Includes selected case studies and Harvard Business Review Ebooks!
