Covers: 1971-. This business and trade database indexes and offers full text for U.S. and international academic and trade journals covering business and economic conditions, accounting, finance, corporate strategies, management techniques, as well as competitive and product information.

Covers: current. Offers marketing research, including branding, start-ups, consumer attention, neuromarketing, packaging, experiential marketing, cultural insights, global, non-profits, and more. Note that the UofA only has access to certain segments of WARC, including Strategy and case studies and some rankings and surveys.