Covers: current. Provides detailed reports on marketing, advertising, product category trends, and consumer attitudes, as well as financial and company data, including recent mergers and acquisitions.
Covers: current. Formerly known as the "Lifestyle Market Analyst" or the "Local Market Audience Analyst," this database provides demographic and market data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes. Create custom reports showing relationships between activities and the outlook for certain segments.