Research Guides: SEVI 30103: Strategic Management: Consumer Research

Consumer Data & Reports

Mintel Reports: Academic Edition
Covers: current. Provides detailed reports on marketing, advertising, product category trends, and consumer attitudes, as well as financial and company data, including recent mergers and acquisitions.

Consumer Expenditure Survey
"The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, databases, news releases, reports, and public use microdata files." (bls.gov)
Census Business Builder (CBB)
"The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format." (census.gov)

Google Advanced Search
Advanced search is a built-in feature of Google (and most search websites) which allows a user to specify additional requirements for a search. When used for searching the Web, an advanced search gives additional information to Google, which helps refine the search. It is highly recommended for searching for market reports, and international associations.

City-Data
City- Data has a variety of business,market, and economic data.
State of the Cities Data System (SOCDS)
SOCDS offers data for individual Metropolitan Areas, Central Cities, and Suburbs: demographic & economic characteristics of the population; current employment statistics for city residents; jobs, business establishments & average pay since the 1990s; data on violent & property crime rates collected by the FBI; local building permits; city & suburban government finances; Comprehensive Housing Affordability Strategy (CHAS) data.
American Fact Finder: Advanced Search (Census Bureau)
A different method to find the same data. Add Arkansas to the search. Then use the topic selection to choose which tables you want to see.
Data USA
Designed to highlight Fayetteville, AR this database provides visualization tools to gather government data.