MKTG 3433: Introduction to Marketing

This guide will assist the student in finding authoritative sources to complete the marketing analysis assignment.

Business and Entrepreneurship Librarian

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Anna Clymer
MULN 422
(479) 575-4810


The guide was created for the MKTG 3433: Introduction to Marketing course, and highlights specific business resources that correlate with the semester research assignment.  

The tabs on the left-hand section are categorized by the different research areas and databases.  

If you need additional assistance with your research, please contact your Business Librarian. For more immediate needs chat with a librarian online or call the Mullins Library Research Assistance Desk.

Please visit our research guides page for a complete list of business resources.

Additional Resources

In addition to library resources, students, staff, and faculty members of Walton College of Business have access to databases maintained by Walton College.

See all library research guides here or browse some getting started business library research guides below. 

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We can assist you with finding published articles and books on your topic and in locating materials in other libraries.

Ask Special Collections

We can help you locate and use manuscript collections as well as the many published books in the Arkansas and Rare Books Collections.