Marketing Research

Business and Entrepreneurship Librarian

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Anna Clymer
MULN 422
(479) 575-4810


Hello! My name is Anna, and I am the Business and Entrepreneurship Librarian in Mullins Library. I am your go-to librarian for all things business, connecting you to our library's services and collections. I am here to build and promote the library’s business collection, as well as support students and faculty in all their business research needs. If you need assistance please send me an email or schedule a research appointment with me.

This research guide was designed as a starting point for library resources. Browse through the tabs on the left to discover resources, find information, and learn how to research in business disciplines. 

Marketing Research

The Marketing Research Guide is here to help you locate library resources as well as free online sources for researching marketing related topics. Marketing research is distinct from other disciplines due to its focus on understanding and influencing consumer decisions within dynamic market environments. Companyindustry, and market research is addressed in this research guide.

This guide provides sources such as

  • Scholarly Journals and Databases
  • Case Studies and Videos
  • Industry, Market, and Company Reports
  • Trade Publications and Magazines

Marketing research differs from other disciplines in various ways including

  • Consumer-Centric Focus
  • Applied Nature
  • Interdisciplinary Approach
  • Dynamic and Evolving Fields
  • Creative and Analytical Balance

This research guide is just a starting point and these resources can help navigate the unique aspects of accounting research effectively, offering tools for both theoretical exploration and practical application. Use the links and resources provided here to dive into your research!

Additional Resources

In addition to library resources, students, staff, and faculty members of Walton College of Business have access to databases maintained by Walton College.

See all library research guides here or browse some getting started business library research guides below. 

Need Help? Ask Us!

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Ask Us

We can assist you with finding published articles and books on your topic and in locating materials in other libraries.

Ask Special Collections

We can help you locate and use manuscript collections as well as the many published books in the Arkansas and Rare Books Collections.