Research Guides: Marketing Research: Marketing & Advertising

Consumer & Product Data

Library Databases

Business Market Research Collection This link opens in a new window
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Covers: 1986-. Offers company, industry, economic and geopolitical market research from Hoover's Company Profiles, OxResearch from Oxford Analytica, and Snapshots. A part of the ProQuest Central database.
DataPlanet now Sage Data This link opens in a new window
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Covers: 2010- . Provides access to statistical data produced by U.S. Federal agencies, States, private organizations, and major intergovernmental organizations. There are over 52 billion data points available in charts, maps, views, rankings, time series and tables in the Data-Planet repository.
Mintel Reports: Academic Edition This link opens in a new window
Covers: current. Provides detailed reports on marketing, advertising, product category trends, and consumer attitudes, as well as financial and company data, including recent mergers and acquisitions.
MRI-Simmons Insights This link opens in a new window
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Covers: current 3 years. Provides information about consumer purchases of brands, product types, and media consumption. The data is drawn from MRI's Survey of the American Consumer, which focuses on demographic, product and media data.
Statista This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
WARC This link opens in a new window
Covers: current. Offers marketing research, including branding, start-ups, consumer attention, neuromarketing, packaging, experiential marketing, cultural insights, global, non-profits, and more. Note that the UofA only has access to certain segments of WARC, including Strategy and case studies and some rankings and surveys.
New! Now include Digital Commerce reports.
Provided to campus through the support of the Walton College of Business.

Websites

American Time Use Survey (U.S. Bureau of Labor Statistics)
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
American FactFinder
American FactFinder is the Census Bureau's online, self-service tool designed to search a variety of population, economic, geographic and housing information.
County & Zip Code Business Patterns (U.S. Census Bureau)
View information about county, metro and zip code level business patterns provided by the U.S. Census Bureau.
State & County Quickfacts (U.S. Census Bureau)
QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.
Data USA
Designed to highlight Fayetteville, AR this database provides visualization tools to gather government data.
State of the Cities Data System (SOCDS)
SOCDS offers data for individual Metropolitan Areas, Central Cities, and Suburbs: demographic & economic characteristics of the population; current employment statistics for city residents; jobs, business establishments & average pay since the 1990s; data on violent & property crime rates collected by the FBI; local building permits; city & suburban government finances; Comprehensive Housing Affordability Strategy (CHAS) data.
City-Data
Obtain statistics about geographic regions from the state level down to zip codes. Or, look up a specific address to learn basic data about the neighborhood. Compiles information from public data with additional comments in a public forum.
DataFerrett (U.S. Census Bureau)
DataFerrett is a unique data analysis and extraction tool-with recoding capabilities-to customize federal, state, and local data to suit your requirements. (FERRETT stands for Federated Electronic Research, Review, Extraction, and Tabulation Tool.) DataFerrett helps you locate and retrieve the data you need regardless of where the data resides. You can develop and customize tables and select the results to create a graph or map for a visual depiction of your data.

Survey Tools

Qualtrics
Qualtrics is a survey software which allow users to online data collection through a variety of methods.
Survey Monkey
Survey Monkey is a free survey software tool that allows you to create and publish online surveys and questionnaires.
Google Forms - create and analyze surveys.
Google Forums is a free resource that allows users to create surveys and analyze results.
Human Terrain
Visualizing the world's population in 3D.
U.S. Census Bureau
American Community Survey: Data Tables & Tools

Canva.com
A free resource to create infographic charts and visualization documents.
Microsoft Office: Templates and Themes
Office templates & themes

Excel 2019 - Business Basics and Beyond by Chris Smitty Smith
Call Number: E-Book
ISBN: 9781615470617
Publication Date: 2019-10-01

Research Data Services offers statistical software support, survey instruments, research database support, and one-on-one consultation and assistance with research methods and analysis.

Journals on Consumers

The items offer information specific to consumer research and are available through your library. Once you access the link, select from the View Online options and access the version that best suites your needs.

Consumer Reports
Presents articles on health, public safety, marketplace economics and the judicial & regulatory actions that affect consumers.
Advertising Age
Advertising Age contains special reports on the buying habits of Americans and other consumer-related marketing issues.
Journal of Consumer Research
An interdisciplinary journal focusing on all aspects of consumer education.
Journal of Consumer Psychology
The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior.

Journals on Psychographic

The links below will take you to journals available through your library concerning psychographic. Psychographic refers to the study of life styles of consumers and how this relates to consumer behavior. Once you access the link, select from the View Online options and access the version that best suites your needs.

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
An academic, double-blind journal containing articles on consumer satisfaction, dissatisfaction, complaining & complimenting behavior.
Review of Economics of the Household
The Review of Economics of the Household publishes empirical and theoretical research on the economic behavior and decision-making processes of single and multi-person households.
Consumer Behavior
Sales & Marketing
Consumer Reports Buying Guide (1991-present)
A product-test and consumer advisory publication. Publishes results of tests on products ranging from major purchases such as automobiles & appliances to everyday items such as food & cleaning products. Also examines health, money management etc.