Website stats are drawn from Google Analytics tracking reports.

In 2023, Google Analytics changed from Universal Analytics to GA4 which resulted in slightly different metrics. 

Universal Analytics highlights Total Users, shown as Users in most reports, whereas GA4 focuses on Active Users, also shown as Users. So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.

Depending on how frequently your users return to your website, the Total Users metric in UA and the Active Users metric in GA4 may be more or less similar.

-- from Comparing Metrics (Google)

Need more granular data? Contact Web Services. We can also set you up with a regular emailed report on a website or portion of a website.